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Home > Japanese Society and Culture > No. 3 (2021)

 

Japanese Society and Culture

Keywords

Lifestyle Hotels, City Hotels, Business Hotels, Market Segmentation, Psychographic Factor

Received Date

9-16-2020

Revised Date

9-16-2020

Accepted Date

9-21-2020

Publication Date

3-2021

Abstract

Hotels in Japan have long been grouped under two categories: city hotels and business hotels. While the former are relatively expensive, have a large number of guest rooms, and include a variety of French and Chinese and Japanese restaurants and bars as well as meeting rooms and huge banquet halls, the latter are relatively low-priced facilities that only have guest rooms or basic rooms destined to meals.

However, the category of lifestyle hotels, which is different from both, has been growing rapidly in Japan in the last few years. Instead of the above two categories, price categories such as luxury, upscale, mid-price, economy, budget are being adopted, but the emergence of lifestyle hotels has also caused the deepening of market segmentation.

In this paper, I examine the current situation in this field and consider it from the viewpoint of marketing.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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